Brand guidelines.
Logos, social profile images, colours and type for anyone creating on behalf of Destinations by David. Everything on this page is ready to download.
Logo.
The logo is the DD monogram with the name beside it. Use the full logo wherever the name isn’t already present. The DD on its own is for small spaces and profile images.
Do.
- Use the black logo on Cream or White, and the white logo on Ink or over photography.
- Keep clear space around the logo equal to half the height of the DD.
- Over a photograph, place the logo on a calm, dark area or add a soft dark gradient behind it.
Don’t.
- Don’t stretch, rotate, outline or add shadows and effects to the logo.
- Don’t recolour it. It is black or white only.
- Don’t set the name in another typeface or rebuild the logo from the fonts.
- Don’t show the full logo smaller than 120 px (30 mm) wide. Below that, use the DD.
Colour.
A quiet, warm palette that lets photography carry the colour. Ink on Cream is the default. Avoid pure black backgrounds and bright accent colours.
- Ink#1A1712RGB 26, 23, 18
Text, buttons, dark panels. Our black.
- Cream#F6F2E8RGB 246, 242, 232
Page background. Our white.
- Sand#EFEADDRGB 239, 234, 221
Secondary panels and image placeholders.
- Stone#57514ARGB 87, 81, 74
Secondary text, labels and captions.
- White#FFFFFFRGB 255, 255, 255
Text over photography and on Ink.
Type.
Three typefaces, each with one job. All three are free to download from Google Fonts and licensed for print, web and social use.
Bespoke travel, expertly curated.
We listen first, then handcraft extraordinary journeys tailored exclusively to you.
Where journeys begin
Sizes.
| Style | Typeface | Website | 1080 px graphic | Line height |
|---|---|---|---|---|
| Headline | Libre Caslon Text | 56–72 px | 72–96 px | 1.05 |
| Sub-headline | Libre Caslon Text | 34–40 px | 44–56 px | 1.12 |
| Card title | Libre Caslon Text | 22–26 px | 32–38 px | 1.2 |
| Text | EB Garamond | 20 px | 30–36 px | 1.5 |
| Label | Montserrat, uppercase | 12–13 px | 20–24 px | 1.4 |
| Button | Montserrat Bold, uppercase | 12 px | 20–22 px | 1 |
Formatting.
How the pieces go together on a page, a post or a slide.
A world of culture awaits.
Explore arts and culture experiences uniquely curated to connect you with the heart of each destination.
Read the guide- Label first. A short uppercase Montserrat label sits above the headline.
- Headline. Libre Caslon Text in sentence case, ending with a full stop. One word may be italic for emphasis, never more.
- Text. EB Garamond, two or three lines at most on social. Stone on Cream, White over photography.
- Button. Solid Ink with Cream text, square corners, uppercase Montserrat Bold. One button per layout.
- Space. Leave generous margins: at least 8% of the width on every side. Left-align or centre, don’t mix the two in one layout.
- Photography. Full colour, natural light, no heavy filters. Add a soft dark gradient where text sits over an image.
Need a format that isn’t here, or approval on a piece of creative? Write to david@global-trvl.com.
Download the full kit
Social profiles.
Ready-to-upload profile images in black and white, plus a cream version in the brand background colour. Use the same version across platforms.
Instagram bubble.
1080 × 1080 px. Instagram crops the square to a circle, so the DD sits well inside it. The circle version has transparent corners, for placing the bubble on other creative.
LinkedIn square.
1200 × 1200 px, 1:1. LinkedIn shows the logo as a square, so the DD runs larger here.
Banners.